On October 5, from 10:30 a.m. to 12:30 p.m., the seminar “Food Neophobia and Its Relationship with Food Preferences and Eating Habits”, delivered by Prof. John Prescott, will be held at the University of Florence premises at Via Gaetano Donizetti 6, Room O.

The seminar will also be held online (the link will be sent to registered participants).

John Prescott is the director of TasteMatters Research & Consulting and author of Taste Matters. Why We Like The Foods We Do (Reaktion Books, London). He has a background in experimental psychology and has worked in food perception and preferences for 25 years at universities and research centres in Australia and New Zealand.

Since 2005, he has been Editor of Food Quality and Preference, the leading journal in sensory and consumer science, and a member of the executive editorial board of Chemosensory Perception. He is the author of over 80 journal articles and 20 book chapters on topics including cross-cultural taste preferences, the perception of pungency, the genetics of taste perception, and flavour perception and preference.

He is also a visiting professor at the University of Florence, Italy, and an Associate Fellow at the Institute on Asian Consumer Insight (Singapore).