THE ITALIAN SENSORY SCIENCE SOCIETY IS PLEASED TO PRESENT A 3-DAY NEW COURSE IN SENSORY AND CONSUMER SCIENCE

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on food, beverage, cosmetic, personal care and home care products.

You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design, understanding your results more in depth for decisions in a commercial setting.

Level: Intermediate-Advanced

The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.

THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND PRODUCT CHARACTERISATION

Register now

Download the brochure

Location

Convitto della Calza, Piazza della Calza 6, Firenze

THE LECTURERS

Prof. John Prescott
TasteMatters Research & Consulting, Australia
University of Florence, Italy

Prof. Erminio Monteleone
University of Florence, Italy

Prof. Gastón Ares
Universidad de la República, Uruguay

Dr. Sara Spinelli
University of Florence, Italy
SemioSensory | Research & Consulting, Italy

THE PROGRAMME

Wednesday 19th June 2019
PREFERENCE & EMOTIONS

8.30 Registration
9.00 Introduction
9.30-10.30 John Prescott – Explaining preferences
Theoretical background
• Psychology of consumer preferences
• Influences: exposure, familiarity, attention, learning mechanisms

10.30-11.00 BREAK

11.00-12.00 John Prescott – Measuring preferences: methods and case studies
• Explicit and implicit measures of preferences
• Rating scales: applications and limitations
• Implicit methods: Implicit association task (IAT), priming
12.00-13.00 Erminio Monteleone – Interpreting individual differences in liking
Hands on: Interpretation of preference mapping

13.00-14.00 LUNCH

14.00-15.00 Sara Spinelli – Explaining emotions
Theoretical background
• What are emotions
• Emotions and decision-making
• Emotions and language

15.00-15.30 BREAK

15.30-17.00 Sara Spinelli – Measuring emotions: methods and case studies
• Explicit measurements: verbal and visual self-reports Standardised and product specific  questionnaires; examples: EsSense Profile, GEOS, EmoSemio, PrEmo
• Implicit measurements: Implicit Association and Emotive; Projection Test
• Measuring emotions through physiological measures (ANS)
• Measuring emotions from the brain: applied consumer neuroscience
Emotions in product development
• Emotions in the product experience: from the product to the packaging (and back)
• Sensory and branding: the impact of expectations on emotions

17.00-18.00 Sara Spinelli & John Prescott – Designing a study: emotions, liking, preference
Hands on:
Implicit association task test
Questionnaire design and translation
Multi-country studies

Thursday 20th June 2019
EXPECTATIONS & INDIVIDUAL DIFFERENCES

9.00-10.30 John Prescott – Explaining expectations
Theoretical background
• Expectations as a psychological construct
• Sources of expectations: memory, associations
• Types of expectations: sensory-based, hedonic or affect-based, credencebased expectations

10.30-11.00 BREAK

11.00-12.00 Gastón Ares – Measuring expectations: methods and case studies
Hands on:
Expectation test
Conjoint analysis: Evaluation of how extrinsic characteristics influence consumer expectations
12.00-13.00 Erminio Monteleone – Analysing expectations
• Assimilation and contrast effects
• The role of expectations in consumer driven product development
• Measuring expectations to gain an insight into product performance

13.00-14.00 LUNCH

14.00-15.00 John Prescott – Explaining individual differences
Theoretical background
• Segmenting for liking, taste responsiveness, psychological traits and attitudes, physiological measures

15.00-15.30 BREAK

15.30-16.30 Gastón Ares – Measuring individual difference
• Segmentation and cluster analysis
• Hierarchical cluster analysis
• K-means cluster analysis
• Selecting the number of clusters
• Comparing clusters and segments

16.30.00-18.00 R-Lab
Gastón Ares

  • R-basics: How to import data and launch an analysis
  • Hands on Conjoint Analysis using R:
    Relative importance of intrinsic and extrinsic characteristics on consumer perception
  • Cluster Analsyis using R

Friday 21st June 2019
CONTEXT AND PRODUCT CHARACTERISATION

9.30-10.30 John Prescott – Explaining context
Theoretical background
• What is a context?
• Context has many meanings
• Context and individual differences

10.30-11.00 BREAK

11.00-12.00 Sara Spinelli – Studying context: methods and case studies
• Context and product experience: Natural/naturalistic/Lab context
• Central Location Test vs Home Test
• Evoked context: written scenarios, videos, pictures, immersive settings, virtual reality. Pros and cons
• Appropriateness of situational contexts
• Contexts and expectations
• Context and emotions
12.00-13.00 Gastón Ares & Sara Spinelli – Interpreting context appropriateness: exercises

13.00-14.00 LUNCH

14.00-15.00 Gastón Ares – Explaining sensory differences and similarities
Novel methods for sensory characterisation in product development
• Based on global differences (holistic)
• Sorting and Projective Mapping/Napping®
Hands-on: projective mapping test

15.00-15.30 BREAK

15.30-16.30 Gastón Ares – Measuring product perception: methods and case studies
• Application of check-all-that-apply (CATA) and rate-all-that-apply (RATA)
• Questionnaire design
• When does the addition of a rating task improves the performance of CATA?
• Insights for product optimization: Penalty-lift and penalty analysis based on the ideal product

16.30.00-18.00 R-Lab
Gastón Ares
Analysing product perception

  • Application of CATA questions including sensory, emotional and wellbeing-related terms
  • Hands on: CATA analysis using R
  • Multiple Factor Analysis using R:
    Application to projective mapping data under blind and informed conditions

THE VENUE

Convitto della Calza is located in the quarter of Oltrarno, very close to the Boboli Garden, Pitti Palace and the Ponte Vecchio. The airport is just 20 minutes away by taxi and the central railway station is 2,2 km away.

How to reach the venue

Convitto Ecclesiastico ‘della Calza’
Piazza Della Calza, 6 | 50125, Firenze – Italia

Tel. +39 055.222287 | Fax +39 055.223912 | calza@calza.it

REGISTRATION

Deadline for Early-bird Registration: 28th May, 2019

Early Bird Registration Fee:

  • 1000 euro (SISS/E3S members)
  • 1100 (non SISS/E3S members)

After the 18th of May:

  • 1100 euro (SISS/E3S members)
  • 1200 (non SISS/E3S members)

Registration includes coffee breaks, lunches, course materials, certificate of attendance.

  • 10% discount applied to each additional registrant from the same company/institution when registered at the same time.
  • 5% discount is reserved to students, Postdoc and young free lance professionals (under 35 years old).

PAYMENT

Registration may be payed with bank transfer (see instructions in the registration form) or using a Credit Card/Paypal here:


Registration



 

Attendees may bring along their own PC/Mac laptops and, in case they register to R-Lab module, install R and RStudio www.rstudio.com/products/rstudio/download/ (available for Windows and Mac). In case of need, assistance for the set up of the software will be provided. Data for applications will be provided

ACCOMODATION

The course venue is in the Oltrarno quarter, close to Boboli Garden.

Florence is an extremely popular tourist destination and June, with Pitti Uomo, is one of the busiest time of the year.
We strongly recommend early booking in order to ensure the best solution.

 

The Italian Sensory Science Society  has pre-booked rooms at a preferential price. If you wish to book a room, please return this form filled in, by the 10th April 2019  directly to the hotel with your preference for the type of room (instructions on the form):

Convitto della Calza***  – Course Venue
Piazza della  Calza  6 50125 Firenze

  • das (double as single use )  89 €
  • double 109 €

City Tax : € 2,00 per night /per person

Please contact the hotel for further information: www.calza.it/en/rooms.html

 

Useful information for other solutions can be found here:

Apartments: