Lecturer: Gastón Ares

14th June 2024 14.30 – 16.30

The course includes access to recordings of the lectures (2 hours) (this part will not be live), scripts and exercises, support via email and a Live session for Questions and Answers.

Programme

• R-basics: How to import data and launch an analysis
• Hands on Conjoint Analysis using R: Relative importance of intrinsic and extrinsic characteristics on consumer perception
• Cluster Analysis using R

Attendees of the R-Lab module should install R and RStudio www.rstudio.com/products/rstudio/download/ (available for Windows and Mac). Data for exercises will be provided.