The course includes access to recordings of the lectures (2 hours) (this part will not be live), scripts and exercises, support via email and a Live session for Questions and Answers (July 5th, 2021, 15-17.00)
- R-basics: How to import data and launch an analysis
- Hands on Conjoint Analysis using R: Relative importance of intrinsic and extrinsic characteristics on consumer perception
- Cluster Analysis using R
Attendees of the R-Lab module should install R and RStudio www.rstudio.com/products/rstudio/download/ (available for Windows and Mac). Data for exercises will be provided.