Time zone: Italy (CEST)
| Wednesday 7 June 2023 | ||
| 9.00-9.30 | Introduction to the course | |
| PREFERENCES & EXPECTATIONS | ||
| 9.30-10.45 | Consumer preferences and acceptability: liking, wanting, preference and choice | John Prescott |
| 10.45-11.05 | Break | |
| 11.05-12.30 | Psychology of consumer preferences: the role of memory and expectations | John Prescott |
| Long break|Lunch | ||
| 14.30-15.50 | Measuring expectations to gain an insight into product performance: Assimilation and contrast effects | Erminio Monteleone |
| 15.50-16.10 | Break | |
| 16.10-17.30 | Conjoint analysis: Evaluation of how extrinsic characteristics influence consumer expectations | Gastón Ares |
| Thursday 8 June 2023 | ||
| INDIVIDUAL DIFFERENCES & CONTEXT |
||
| 9.30-10.30 | Individual differences: Segmenting for liking and psychological traits and attitudes | John Prescott |
| 10.30-10.45 | Break | |
| 10.45-12.00 | Individual differences in liking + hands on: preference mapping | Erminio Monteleone |
| 12.00-12.15 | Break | |
| 12.15-13.00 | Context in sensory & consumer studies | John Prescott |
| Long break|Lunch | ||
| 14.30-15.50 | Studying context: methods and case studies; Context and product experience: Natural/naturalistic/Lab context/Home Use test/Central Location Test; Situational appropriateness; Evoked context: written scenarios, videos, pictures, immersive settings, virtual reality. Pros and cons | Sara Spinelli |
| 15.50-16.10 | Break | |
| 16.10-17.30 | Statistical techniques for clustering: Hierarchical and K-means cluster analysis | Gastón Ares |
| Friday 9 June 2023 | ||
| EMOTIONS & IMPLICIT METHODS | ||
| 9.30-10.30 | What are emotions? Valence and arousal | John Prescott |
| 10.30-10.45 | Break | |
| 10.45-12.30 | Implicit methods applied in sensory & consumer studies to study preference, emotions and expectations: Implicit Association Test (IAT), priming and other tasks
Hands on implicit methods: |
Lapo Pierguidi |
| Long break|Lunch | ||
| 14.30-15.50 | Measuring emotions: methods and case studies and Hands on • Explicit measurements:Standardised and product specific questionnaires; examples: EsSense Profile, GEOS, EmoSemio, PrEmo, emoji questionnaires • Measuring emotions from the brain: applied consumer neuroscienceHands on: emotion questionnaires |
Sara Spinelli |
| 15.50-16.10 | Break | |
| 16.10-17.30 | Emotions in product development: from the product to the packaging (and back) • Sensory drivers of emotions; Integrating context appropriateness, sensory and emotional profiling: “global” profiling of products |
Sara Spinelli |
