Gruppo Campari is one of the largest global players in the spirits sector, with a portfolio of over 50 brands that span global, regional and local priority brands.
Global priority brands represent the Group’s main focus and include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
The Group, founded in 1860, is the sixth most important in the branded spirits industry.
It has a global distribution network that reaches over 190 countries around the world, with leading positions in Europe and the Americas.
The Group’s strategy aims to combine its organic growth, through strong brand building, and external growth, through targeted acquisitions of brands and businesses.
Headquartered in Italy, in Sesto San Giovanni, Campari has 18 production plants around the world, and its own distribution network in 20 countries. The Group employs around 4,000 people.
The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Mercato Telematico di Borsa Italiana since 2001.
CAMPARI & SENSORY SCIENCE
The Global Sensory function is based at the Sesto San Giovanni headquarters and responds to Global Quality within the Global Supply Chain.
It supports Innovation, factories in product development and modifications and Global Marketing and related local functions in market monitoring.
It makes use of both a Group panel, made up of selected and trained judges who evaluate the main brands of the Group and their positioning within the market, and other internal panels in the various Campari Technical Centers around the world that monitor and protect the local products.