The Italian Sensory Science Society and his Mind in Mouth (MIMO) Working Group are pleased to present a new 2-day synchronous course focused on the use of Implicit Tests in Sensory and Consumer Science.

The course will feature recent advances in the application of implicit methods derived from cognitive psychology for the study of consumers’ preferences.

You will get an overview of the application of some of the most relevant methods to uncovers unconscious preferences, expectations, and emotions for food and non-food products that are useful for product optimization and consumer targeting including tests of implicit associations with emotions and concepts, priming and attentive tasks, Go/NoGo task.

Level: Advanced

The course will cover theoretical background, a large number of relevant examples and case studies, computer demonstrations, and hands-on activities.

THE COURSE IS DESIGNED TO GUIDE YOU ON HOW TO SET UP DIFFERENT IMPLICIT METHODS GOING THROUGH BACKGROUND THEORY, STIMULI SELECTION, TEST SETTING, AND DATA ANALYSIS FROM A MULTIDISCIPLINARY PERSPECTIVE.

Live intensive course Implicit tests for sensory & consumer studies: 21st-22rd October 2021

The course is live, but we understand that if you live in different time zones the schedule may not fits perfectly. For this reason, we offer the possibility to watch the video recordings of the lessons for 10 days after the course. Download of the recordings is not possible.

We strongly encourage live participation as the course includes interactive activities, Q&A, and discussion.

Brochure 2021

The programme

Time zone: Italy (CEST)

Thursday 21 October 2021
9.00-9.30 Introduction  Lapo Pierguidi
TOOLBOX FOR IMPLICIT TESTS
9.30-11.00

Implicit drivers of consumer choices
Consumer brain in decisional processes, the two brain operating systems, heuristics, cognitive biases in the choice of products

 John Prescott
Break
11.30-13.00 Linking cognitive psychology and sensory evaluation
Recent advances in product testing; implicit methods and measure of physiological responses for the understanding of product experience; segmentation; consumer targeting
 Sara Spinelli
Long break|Lunch
14.30-16.00 Hands-on Implicit Association Test
Test design and data analysis
 Lapo   Pierguidi
Break
16.30-18.00 Hands-on Implicit Tests on attention
Test design and data analysis
 Lapo   Pierguidi
Friday 22 October 2021
SENSORY&IMPLICIT
9.30-10.30 Visual and auditory stimuli
Do’s and don’ts, methods & case studies,
selection of food images for implicit tests, the role of sound in the perception of products
 Massimiliano   Zampini
Break
11.00-12.00 Odor stimuli
Do’s and don’ts, methods & case studies,
selection of odor stimuli for implicit tests
 John Prescott
12.00-13.00 Hands-on Priming Tasks
Test design and data analysis
 Lapo Pierguidi
Long break|Lunch
14.30-15.30 Implicit test set up
Methods & case studies
How to set up implicit tests with sensory stimuli avoiding the most common errors
Sara Spinelli & Lapo Pierguidi
Break
16.00-17.00 Taste and food product stimuli
Methods & case studies
how to select taste stimuli for implicit tests; the role of liking and familiarity; examples of affective implicit responses to products
Caterina Dinnella
HANDS-ON INTERPRETATION
17.00-18.30 Integration of sensory and implicit data
Combining explicit and implicit data to study consumer individual differences more in depth
 Erminio Monteleone
FREE WITH THE COURSE
Implicit test experimental set up.
Exercises in setting up the procedure for implicit sensory tests: pre-recorded on-demand + live Q&A 28th October 2021
Lapo Pierguidi

Registrations

Deadline for Early-bird Registration: 

REGISTER NOW

Early Bird Registration Fee by the 11th October, 2021:

  • 600 euro (SISS/E3S members)
  • 700 euro (non SISS/E3S members)

After the 11th October, 2021 :

  • 700 euro (SISS/E3S members)
  • 800 euro (non SISS/E3S members)

Registration includes course materials and the certificate of attendance. Recordings of the course lessons will be available for 10 days, not downloadable.

  • 15% discount applied to each additional registrant from the same company/institution when registered at the same time.
  • 10% discount is reserved to students, Postdoc and young free lance professionals (under 35 years old).

PAYMENT

Registration may be paid with bank transfer (see instructions in the registration form) or using a Credit Card/Paypal here. Click on “add to the card” for every option you want to select.


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