THE ITALIAN SENSORY SCIENCE SOCIETY IS PLEASED TO PRESENT THE 5th RENEWED EDITION OF A 3-DAY COURSE IN SENSORY AND CONSUMER SCIENCE, THIS YEAR ENRICHED BY A R-LAB OPTIONAL MODULE
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on food, beverage, cosmetic, personal care and home care products.
You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design, understanding your results more in depth for decisions in a commercial setting.
The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.
THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS
Intensive course Understanding consumers: 29th-1st July 2020
This course will be taught via live streaming ONLY. To allow the participation also to people that are not able to be present the whole day due to different time zones, recordings of the course will be available for 10 days (not downloadable)
This module will include recordings + Live Q&A on July 5th (15-17.00)
Prof. John Prescott
TasteMatters Research & Consulting, Australia
University of Florence, Italy
Convitto della Calza is located in the quarter of Oltrarno, very close to the Boboli Garden, Pitti Palace and the Ponte Vecchio. The airport is just 20 minutes away by taxi and the central railway station is 2,2 km away.
Convitto Ecclesiastico ‘della Calza’
Piazza Della Calza, 6 | 50125, Firenze – Italia
Tel. +39 055.222287 | Fax +39 055.223912 | email@example.com
Deadline for Early-bird Registration:12th June, 2020REGISTER NOW
Early Bird Registration Fee:
- 1000 euro (SISS/E3S members)
- 1100 (non SISS/E3S members)
After the 12th of June:
- 1100 euro (SISS/E3S members)
- 1200 (non SISS/E3S members)
Registration includes coffee breaks, lunches, course materials, certificate of attendance.
- 10% discount applied to each additional registrant from the same company/institution when registered at the same time.
- 5% discount is reserved to students, Postdoc and young free lance professionals (under 35 years old).
R-Lab module is optional and will have a cost of 200 euro.
Registration may be payed with bank transfer (see instructions in the registration form) or using a Credit Card/Paypal here:
Attendees may bring along their own PC/Mac laptops and, in case they register to R-Lab module, install R and RStudio www.rstudio.com/products/rstudio/download/ (available for Windows and Mac). In case of need, assistance for the set up of the software will be provided. Data for applications will be provided.
Monday 29 June 2020
PREFERENCE, INDIVIDUAL DIFFERENCES & SENSORY CHARACTERISATION
9.30-11.00 John Prescott – Explaining preferences
• Psychology of consumer preferences
• Influences: exposure, familiarity, attention, learning mechanisms
• Liking and wanting
11.30-13.00 Erminio Monteleone – Measuring and interpreting preferences
• Explicit measures of preferences
• Rating scales: applications and limitations
• Internal and external preference mapping
– Hands on: How to interpret preference mapping
14.00-15.00 John Prescott – Explaining individual differences
Individual differences: Segmenting for liking, taste responsiveness, psychological traits and attitudes, physiological measures
15.00-16.00 Gastón Ares – Measuring individual differences
• Segmentation and cluster analysis
• Hierarchical cluster analysis
• K-means cluster analysis
• Selecting the number of clusters
• Comparing clusters and segments
16.30-18.00 Gastón Ares – Measuring product perception: CATA and holistic methods
– Hands on: projective mapping test
• Sorting and Projective Mapping/Napping®
• Application of check-all-that-apply (CATA) and rate-all-that-apply (RATA)
• Questionnaire design
• When does the addition of a rating task improves the performance of CATA?
• Insights for product optimization: Penalty-lift and penalty analysis based on the ideal product• Based on global differences (holistic)
Tuesday 30 June 2020
EXPECTATIONS & IMPLICIT METHODS
9.00-10.30 John Prescott – Explaining expectations
• Expectations as a psychological construct
• Sources of expectations: memory, associations
• Types of expectations: sensory-based, hedonic or affect-based, credence-based expectations
11.00-12.00 Gastón Ares – Measuring expectations: methods and case studies
Conjoint analysis: Evaluation of how extrinsic characteristics influence consumer expectations
12.00-13.00 Erminio Monteleone – Analysing expectations
• Assimilation and contrast effects
• The role of expectations in consumer driven product development
• Measuring expectations to gain an insight into product performance
14.00-15.00 Sara Spinelli and Gaston Ares
Hands on expectations and conjoint analysis
15.00-16.00 John Prescott – Implicit methods
Theoretical background and applications
Implicit methods applied in consumer studies: Implicit association task (IAT), priming and other tasks
16.30-18.00 Lapo Pierguidi: Hands on implicit methods
Application of implicit test to study preference, emotions and expectations
Exercises of implicit association test design and data analysis
Wednesday 1 July 2020
EMOTIONS & CONTEXTS
9.30-10.30 John Prescott – Explaining emotions
• What are emotions
• Emotions and decision-making
• Measuring emotions through facial expressions
• Measuring emotions through physiological measures (ANS)
11.00-13.00 Sara Spinelli – Measuring emotions: methods and case studies
• Explicit measurements: verbal and visual self-reports: Standardised and product specific questionnaires; examples: EsSense Profile, GEOS, EmoSemio, PrEmo
• Measuring emotions from the brain: applied consumer neuroscience
Emotions in product development
• Emotions in the product experience: from the product to the packaging (and back)
• Sensory drivers of emotions
• Sensory and branding: the impact of expectations on emotions
14.00-15.00 Sara Spinelli – Hands on: measuring emotions
Questionnaire design and translation
15.00-16.00 – John Prescott – Explaining context
• What is a context?
• Context has many meanings
• Context and individual differences
16.30-18.00 Sara Spinelli – Studying context: methods and case studies
• Context and product experience: Natural/naturalistic/Lab context
• Central Location Test vs Home Test
• Evoked context: written scenarios, videos, pictures, immersive settings, virtual reality. Pros and cons
• Appropriateness of situational contexts
• Contexts and expectations
• Context and emotions
• Integrating context appropriateness, sensory and emotional profiling: “global” profiling of products
Thursday 2nd July 2020
9.30-13.00 R-Lab – Gastón Ares
- R-basics: How to import data and launch an analysis
- Hands on Conjoint Analysis using R:
Relative importance of intrinsic and extrinsic characteristics on consumer perception
- Cluster Analysis using R
- Application of CATA questions including sensory, emotional and wellbeing-related terms
- Hands on: CATA analysis using R
- Multiple Factor Analysis using R:
Application to projective mapping data under blind and informed conditions
The course venue is in the Oltrarno quarter, close to Boboli Garden.
Florence is an extremely popular tourist destination and June, with Pitti Uomo, is one of the busiest time of the year.
We strongly recommend early booking in order to ensure the best solution.
The Italian Sensory Science Society has pre-booked rooms at a preferential price. If you wish to book a room, please return this form filled in, by the 31st March 2020 directly to the hotel with your preference for the type of room (instructions on the form):
Convitto della Calza*** – Course Venue
Piazza della Calza 6 50125 Firenze
- das (double as single use ) 89 €
- double 109 €
Please contact the hotel for further information: www.calza.it/en/rooms.html
Useful information for other solutions can be found here: