Thursday 2nd July 2020

9.30-13.00 R-Lab – Gastón Ares

• R-basics: How to import data and launch an analysis
• Hands on Conjoint Analysis using R:
  Relative importance of intrinsic and extrinsic characteristics on consumer perception
• Cluster Analysis using R

11.00-11.30 BREAK

• Application of CATA questions including sensory, emotional and wellbeing-related terms
• Hands on: CATA analysis using R
• Multiple Factor Analysis using R:
  Application to projective mapping data under blind and informed conditions