Time zone: Italy (CEST)
Thursday 21 October 2021 | ||
9.00-9.30 | Introduction | Lapo Pierguidi |
TOOLBOX FOR IMPLICIT TESTS | ||
9.30-11.00 |
Implicit drivers of consumer choices |
John Prescott |
Break | ||
11.30-13.00 | Linking cognitive psychology and sensory evaluation Recent advances in product testing; implicit methods and measure of physiological responses for the understanding of product experience; segmentation; consumer targeting |
Sara Spinelli |
Long break|Lunch | ||
14.30-16.00 | Hands-on Implicit Association Test Test design and data analysis |
Lapo Pierguidi |
Break | ||
16.30-18.00 | Hands-on Implicit Tests on attention Test design and data analysis |
Lapo Pierguidi |
Friday 22 October 2021 | ||
SENSORY&IMPLICIT | ||
9.30-10.30 | Visual and auditory stimuli Do’s and don’ts, methods & case studies, selection of food images for implicit tests, the role of sound in the perception of products |
Massimiliano Zampini |
Break | ||
11.00-12.00 | Odor stimuli Do’s and don’ts, methods & case studies, selection of odor stimuli for implicit tests |
John Prescott |
12.00-13.00 | Hands-on Priming Tasks Test design and data analysis |
Lapo Pierguidi |
Long break|Lunch | ||
14.30-15.30 | Implicit test set up Methods & case studies How to set up implicit tests with sensory stimuli avoiding the most common errors |
Sara Spinelli & Lapo Pierguidi |
Break | ||
16.00-17.00 | Taste and food product stimuli Methods & case studies how to select taste stimuli for implicit tests; the role of liking and familiarity; examples of affective implicit responses to products |
Caterina Dinnella |
HANDS-ON INTERPRETATION | ||
17.00-18.30 | Integration of sensory and implicit data Combining explicit and implicit data to study consumer individual differences more in depth |
Erminio Monteleone |
FREE WITH THE COURSE | ||
Implicit test experimental set up. Exercises in setting up the procedure for implicit sensory tests: pre-recorded on-demand + live Q&A 28th October 2021 |
Lapo Pierguidi |